September 19, 2007
From latte to shining latte
Lorinne sends this picture of a product whose packaging sports several features to delight or appall, depending on one's point of view:
Firstly, that slogan: "Icespress yourself." On an American flag. I would say that whoever coined this word should be locked up, but the Bill of Rights does protect freedom of icespression.
Secondly, "American Vanilla"? With "French" crossed out? What the hell, man. Do we as a nation still institutionally hate France or something? I guess it's better than calling it "Freedom Vanilla". But still, once you've done that, why not go one step further and change "Colombian Coffee" to "One of Those Countries with Brown People in It Coffee", to more accurately reflect the average American's understanding of the world?
Posted by Francis at 12:11 AMThere's "Icespress." There's the flag. There's the (old?) skyline. There's the Fortress of Solitude in the background. There's the FrenchAmerican vanilla.
And then there's 'SPRESSO. I can't decide how I feel about 'SPRESSO.
I think I really, really want to drink it.
Posted by: kostia at September 19, 2007 04:07 PMI tell you what, "'spresso" bothers me a lot less than "expresso" does.
Posted by: Francis at September 19, 2007 04:22 PMThanks for the tip to this little jingo-cola or whatever its market segment is. I ripped on it some more, including taking a dig at the stoopit name.
Posted by: Grant Barrett at September 19, 2007 04:43 PM