March 03, 2004
Maybe it should be called an Averagemarket
Today I passed an unfortunately named business: the Grade Fair Supermarket. It's not as good as the Grade Excellent Supermarket, but at least it's not as bad as the Grade Poor.
I was at a loss as to why anyone would give their store such a name, but I think it's an attempt to capitalize on the similarly named Trade Fair Supermarkets. I've never lived in a neighborhood that had one of those, but apparently some people have heard of them.
Still, it's an ill-conceived name. I don't consider supermarkets as being in charge of grading my food (I'd like to imagine that the FDA is still on the job in that regard), so it's never occurred to me to wonder whether they're doing it fairly or not.
If there are any other grocery entrepreneurs out there who are trying to think of names, here is a list of other possible grocery store names which differ from "Trade Fair" by one letter:
Trace Fair
Trade Hair
Trade Lair
Trade Fail
I shopped at a Trade Fail market once. They rejected each of my credit cards in turn, and wouldn't take an out-of-town check. Needless to say, I didn't go back.
Posted by: David. at March 3, 2004 09:02 AM